Google is making it easier to learn about Search results

Joanna Estrada
February 4, 2021

To improve the web browsing experience and give users peace of mind while searching on its platform, Google is adding a new informative feature to its search engine.

All this goes to assist people using Search to find out more about what Google is suggesting to them without actually having to go to the website itself. They can tap or click the menu icon to open up a pop-up card.

The context comes from Wikipedia, in very much the same way that Facebook provides information about the companies behind posts you might see on your news feed.

These descriptions will provide the most up-to-date verified and sourced information available on Wikipedia about the site. These include a short description of what the site is about - taken from Wikipedia when available- and some data about whether the connection to the site is secure.

If a specific website does not have a Wikipedia description, Google will show the searcher additional context that may be available, such as when Google first indexed the site.

Image Credits Google
Image Credits Google

The prompt also shows a link to the user's privacy settings and an explanation of how Google Search actually works.

"When you search for information on Google, you probably often come across results from sources that you're familiar with: major retailer websites, national news sites and more", Google product manager JK Kearns writes in today's announcement.

For other types of information that Google presents in its knowledge graphs - like job listings or business information - the menu will describe how and where Google sources that information from.

It will be rolling out this week in English in the USA on desktop, mobile web, and the Google App on Android.

Other reports by Click Lancashire

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