Google Search is getting a revamped design on mobile

Joanna Estrada
January 24, 2021

Overall, it appears that the new search experience for mobile devices is focusing on introducing some design consistency and reducing distracting elements to put the useful information easier to find - without sacrificing the familiarity aspect of Google Search, that is.

Additionally, the new design is said to be "bubblier" and "bouncier".

The notoriously data-hungry behemoth announced Friday an upcoming redesign of its mobile search page that will, among other changes, include larger and bolder text. This is perhaps the single most important change that the company has made to Google Search's desktop-based interface. According to Cheng, "We wanted to take a step back to simplify a bit so people could find what they're looking for faster and more easily", she says". "It's about simplifying the experience and getting people to the information they're looking for as clearly and quickly as possible," explains Chang in the blog".

Google detailed inbound changes for Google Search on mobile devices this week, putting more focus on actual "information", easier to read text, and more of a lean into a "Googley feeling".

Google Search App Redesign
Source Google

Aileen and her team also changed up the use of color, so that it's applied to more intentional elements of the search results, such as interactive icons.

From what we've seen so far, this is not a radically different look, but the rounded and slightly shaded boxes around individual search results have been replaced with straight lines, for example, while in other places, Google has specifically added more roundness.

Lastly, Cheng wanted the new look for Search to be "Googley". Cheng explains that the team kept a clean background for the images and content but used colour to bring focus to important information. Each letter of the Google logo, along with the search bar and magnifying glass icon themselves, will be rounder than before.

While making these changes, Cheng also made it a point to stick with a design that could be instantly recognized as being from Google. "My three-year-old recently dropped a handful of Legos in my hand, red, yellow, green, blue, and he told me, 'Mama, this is Google, '"Aileen said".

Other reports by Click Lancashire

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