Amazon Prime Video takes on Netflix with new mobile-only plan

In addition, Amazon is offering a free month trial for PVME.

Prime Video Mobile Edition is a single-user mobile-only plan, providing SD (standard definition) quality streaming to customers which is created especially for a mobile-first country like India, Gandhi said. Amazon Prime Video announced the same on their Instagram page with a caption stating, "Announcing the worldwide-first launch of Prime Video Mobile Edition in India!"

The new Amazon Prime Video Mobile Edition will be available to buy via the Airtel Thanks app and various other recharge places. The new Amazon Prime Video plan is aimed at attracting new users who are looking for more affordable ways to stream content on the platform.

So yeah, if you don't wish to spend Rs. 999 annually for the complete Amazon Prime subscription, you can get Amazon Prime Video Mobile Edition to just watch TV shows and movies.

Prime Video has collaborated with Airtel to roll out this plan across India and Airtel prepaid customers can enjoy a 30-day free trial of the Prime Video Mobile Edition plan.

What's interesting about the Prime Video mobile plans is that apart from offering a range of online content to users, it also provides them with 4G data to further enhance the user experience. The Rs 349 plan also offers unlimited calling and 2GB data per day benefits for 28 days. There is also a Rs 299 prepaid recharge plan, which offers unlimited voice calling benefits, 1.5GB data per day and access to Amazon Prime Video. Those looking for a plan with multi-user access and HD/UHD content along with other Prime benefits can choose from Rs 131 and Rs 349 prepaid plans. At a recharge of ₹131, they can get Amazon Prime membership for 30 days with full Prime Video access, free fast shipping and unlimited ad-free music.

Airtel post-paid customers with an Infinity plan of ₹499 or above were already eligible for a one-year Amazon Prime membership.

The mobile-plan makes better sense for Amazon, Shah said, that is targeting a wider consumer base and wants to penetrate deeper into the heartland. These plans will be available on the Airtel Thanks app.

Amazon says that India is one of the fastest growing regions anywhere in the world and have high engagement rates. The idea behind the Amazon Prime Video Mobile Edition subscription is to tap the much higher mobile broadband penetration on smartphones connecting to the 3G and 4G mobile networks. Read on to know more about the Amazon Prime new plans, their benefits, and more.

Amazon Prime Video mobile-only plans compete with the Netflix mobile-only plan, which is priced at Rs. 199.