Sony launches an exclusive streaming service for Bravia XR TV owners

Lawrence Kim
January 13, 2021

If you purchase a Sony Bravia XR TV this year, you'll get exclusive access to high-quality movies through a new streaming platform called Bravia Core, Sony has announced. The platform includes several titles from Sony Pictures such as Venom, Da Vinci Code, The Amazing Spider-man series, and more at 4K UHD resolution.

Powered by the Cognitive Processor XR, the TVs use a new processing method that incorporates artificial intelligence (AI) that is created to replicate the ways humans see and hear.

The service is exclusively for Bravia TV owners and uses proprietary always-on "Pure Stream" technology to stream videos at up to 80 Mbps, allowing for "lossless" picture quality that's comparable to Blu-ray for a wide range of content. That's three to four times more data than Netflix, which recommends speeds of up to 25 Mbps for 4K streaming. The availability of the movies will also depend on the model of TV purchased.

Another feature of the platform is what Sony claims to be "the largest IMAX Enhanced movie collection", though it is unknown which titles are available in this format.

As per the company, Sony Bravia XR users will have access to stream a number of Sony Pictures titles as many times as they like (for a limited duration) in the highest quality (depending on the internet connection). Those credits can be exchanged for access to the lossless 4K films, though it is now unclear whether that is to rent or to keep. Apart from movies, Sony says that Sony Bravia XR TV users can also access behind the scene videos with Studio Access.

The move may help Sony make the Bravia XR TVs more appealing as people have started watching movies at home. Choose from five Bravia XR models, all equipped with Cognitive Processor XR software to deliver "intelligence that reflects human cognitive characteristics".

The platform comes preloaded on all new Bravia XR models (MASTER Series Z9J 8K LED, MASTER Series A90J and A80J OLED, and X95J and X90J 4K LED) and effectively uses a voucher system.

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