Detroit Motor Show has been canceled

Marco Green
January 12, 2021

Detroit's annual automotive showcase has been forced to adapt once more because of COVID-19.

Traditionally the auto show takes place indoors at Detroit's downtown convention centre but worries related to coronavirus pandemic has led to cancellation. Instead of packing tens of thousands of people into TCF Center, Motor Bella will be held outdoors at the M1 Concourse which is slated to have 1.6 million square feet (148,645 square meters) of dynamic vehicle and technology display space as well as a 1.5 mile (2.4 km) long track for technology and vehicle demonstrations. The all-outdoor event will be dubbed "Motor Bella". The new dates will be September 21 through 26, but the public will only be welcome there from September 23 to 26.

"We can not ignore the major disruptions caused by the pandemic and the impact it has had on budgets", Motor Bella executive director Rod Alberts said in a statement. "This new event captures that creative spirit, and it will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products", said event executive director Rod Alberts. It will allow showgoers to see performance vehicles on the track and allow companies to demonstrate their latest technology rather than just having the usual static display. Despite originally moving from January to June, organizers said it would "remain a fall show going forward".

COVID-19 has claimed another vehicle show.

"With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to worldwide nameplates, autonomous vehicles to high-performance supercars and everything in between", North said. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. "This will always be part of our considerations for the future".

Other reports by Click Lancashire

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