Samsung reaches an all time high share in global TV market

Joanna Estrada
November 25, 2020

The South Korea tech giant had a all-time high of 33.1 percent market share in the global TV market in the July-September period in terms of revenue, according to data from industry researcher Omdia.

Samsung Electronics Co. remained the world's leading TV vendor in the third quarter of the year, a report showed Tuesday, as it accounted for one-third of the market amid the pandemic.

Monetarily speaking, Samsung reached $9.3 billion in terms of revenue from TV sales, which is up by 22% year-on-year.

In terms of sales, in the third quarter of 2020, Samsung has reportedly sold 14.85 million units of TV, which is up by 39% year-over-year. The company was also the leader in terms of sales volume after shipping 14.85 million TVs for a 23.6 percent share. The global TV market had brought in a total 28.1 billion US Dollars in the third quarter, which is up by 11.8 percent year on year. As for the QLED TVs, it is said that Samsung shipped 2.33 million units in this quarter when comparatively past year it shipped 1.16 million units. Moreover, its market share was 53.5% in the 80-inch and higher segment. Samsung Electronics' cumulative sales of QLED TV units so far this year reached 5.04 million units, compared to 5.32 million for all of last year.

Of the global total, Samsung's sales of QLED TV units totaled 2.33 million, compared to 1.16 million units previous year. In terms of the number of units sold, the two firms accounted for 35.2 percent, surpassing the number sold by Chinese firms, which came to 33.8 percent.

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