Ibrahimovic: EA Sports using my image, name without permission

Ruben Hill
November 25, 2020

Earlier in the week, AC Milan's Zlatan Ibrahimovic began querying why his likeness was being used in Federation Internationale de Football Association 21 since he wasn't a member of FIFPro, a global union that handles image rights for affiliated footballers.

Swedish superstar Zlatan Ibrahimovic has given EA/FIFA 21 a public dressing down on Twitter.

It's a legal mess to jump into though, although there is some legal precedence that the disgruntled players can lean on, dating back to a year ago when EA forked out $6.5 million to 450 players who had an issue with how their likenesses were used in EA games from 2005-2014. EA Sports and AC Milan penned a multi-year partnership in August that "enables both brands to deliver innovative, world-class entertainment for their global audiences".

Whatever the situation is at Milan, it looks like someone forgot to tell Zlatan.

However, it seems Ibrahimovic still is not happy and believes the organisation is profiting from his image without his permission.

His tweet states "for sure I never allowed FIFAcom or Fifpro to make money using me".

'Somebody is making profit on my name and face without any agreement all these years.

Gareth Bale, who returned to Tottenham on loan from Real Madrid in September, retweeted Ibrahimovic's post before offering to do some sleuthing of his own.

Zlatan tweeted his displeasure, calling out FIFpro for their role in his likeness being on the game, claiming he had no agreement and saying he'd be investigating the issue.

Will they now be pulled from the game?

Sweden's record scorer with 62 goals in 116 internationals, the 39-year-old Ibrahimovic has been in superb form for AC Milan, leading the jury to award him his first Golden Ball since 2016, the year he retired from the national team. We will have to wait and see.

Other reports by Click Lancashire

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