Intel made a high-end reference design laptop for small brands to copy

Joanna Estrada
November 22, 2020

In the above video Marcus Yam, Client Technology Evangelist at Intel, kicks off his presentation by explaining why this laptop is called a "NUC".

There's no official phrase on which manufacturers are planning to convey the brand new gadget to the market, however Intel says it expects some prime firms to be a part of the lineup. The name of the machine is NUC M15, but instead of selling directly, Intel will sell this laptop through various partners in 2021.

Intel is going to launch a new laptop, and yes, it is Intel's in-house production. The declaration comes not long after Apple reported its own M1-controlled workstations: the MacBook Air and MacBook Pro. It pulled a similar trick with the MAG-15 gaming laptop in 2019. The EVO certification is given to premium laptops, which are powered by Intel processors and fulfil a certain criteria set by the chipset-maker. Intel may also offer touchscreen options as well. For powering up the machine, there will be either a Core i5-1135G7 or Core i7-1165G7 processor. Laptops from Dell, HP, Samsung, Lenovo, etc are EVO-certified. The device will house Iris Xe integrated graphics with options of 8GB or 16GB of RAM.

The notebook features a 15.6 inch display and a 73 Wh battery, but measures just 0.59 inches thick and weighs about 3.75 pounds, making it fairly compact for a laptop with those features. The laptop also supports fast charging and is claimed to give a four-hour video playback with 30 minutes of charging.

The project - formerly known as "Bishop County" - isn't exactly outlandish, even if Intel's not exactly known for creating its own (complete) hardware. Rather this is a whitebook for local PC companies to bring a high quality laptop to the market under their brand. Although the NUC M15 does not fall in the ultraportable category, Intel says that the NUC M15 can get the Intel "Evo" branding - introduced by Intel earlier this year for premium ultraportables that have undergone extensive testing and validation at the design stage - depending on the final customisations included by the brands that sell it.

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