'No Time to Die' sale could have reached $600M

Lawrence Kim
October 25, 2020

A new report is revealing the amount of money it would have taken to get the upcoming James Bond movie No Time to Die to skip theaters for a streaming-only release. As the pandemic situation around the world remained unchanged with theatre chains still shut, the film has now been postponed until April 2021. On Friday, Bloomberg reported that MGM, which is distributing Daniel Craig's last 007 film in the U.S., had spoken with both Apple and Netflix about releasing the film directly to streaming.

Apple, Netflix, and some other streaming services were reportedly in the mix for the possible acquisition.

MGM has allegedly lost between $30-$50 million due to delays, which could be a reason for these discussion, but it isn't willing to comment on these rumors. If reports doing the rounds are true, then the studios backing the film has put on a Dollars 600 million tag to OTT platforms to stream the film.

EW has learned that MGM is still planning to release No Time to Die in cinemas and that the film is not for sale.

The high price is likely to have been attributed to the perceived strength of the James Bond brand, as well as a need to recoup the costs of production.

No Time To Die is said to cost more than $250 million to produce and has already lined up several promotional partnerships to "defray these costs - including Land Rover, Omega watches, and Heineken". If the promotional partners wanted a partial refund on what was paid to MGM, the studio would have to factor that into an eventual sale, as well as having the firms agree on such a sale to begin with.

Other reports by Click Lancashire

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