Apple Music TV launches as 24-hour curated music video stream

Lawrence Kim
October 19, 2020

Apple today unveiled "Apple Music TV", a constant live stream of now popular music videos, live shows, and events that will run for 24 hours every day (via Variety).

The service, which is available through Apple's Music and TV apps, is now US-only. In the TV app, you can scroll down a bit to find ‌Apple Music‌ TV highlighted today, and it's at the top of the Browse tab in ‌Apple Music‌. Apple Music TV will stream blocks of Springsteen's best videos, and host a livestreamed fan event and an interview with Apple Music 1 host Zane Lowe.

The stream will offer users "exclusive new music videos and premieres" as well as "special curated music video blocks, an announcement received by Variety reveals".

Apple Music TV will also premiere new music videos on Fridays, with the first two consisting of Joji's "777" and Saint Jhn's "Gorgeous".

The question remains though: is there more Apple could do to surface Apple Music's catalog of non-music material, such as radio stations, interviews, and music videos?
However, the fact that the channel is launching with a heritage artist like Springsteen implies a difference in scope.

The move is the long-anticipated culmination of years of speculation and talk about when and how the company would move into the music video space, which has always been dominated by YouTube, Vevo and, in the past, MTV.

Other reports by Click Lancashire

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