Samsung beats Xiaomi to become number 1 smartphone brand in India

Joanna Estrada
October 17, 2020

Samsung is once again number 1 in the smartphone world The latest Monthly Market Pulse report courtesy of Counterpoint Research reveals that Samsung performed as expected over the summer months and successfully recuperated its smartphone crown in August. Counterpoint Research provided this information in its Monthly Market Tracker report.

Follow NewsGram on Twitter to stay updated about the World news. Indian government also banned 59 Chinese apps including TikTok over security concerns.The combined market share of Chinese companies in India dropped to 72% in the June quarter from 81% in the March quarter. "There will be heightened marketing activity to seize opportunities in these regions and segments", Research Analyst Minsoo Kang said in a statement.

Samsung took the top spot in the global smartphone market in August driven by sales growth in India as the market recovered from a nationwide lockdown. As a result, the concentration of top players in the smartphone market will be much stronger. In the second quarter of this yr, Samsung managed to turn into the second largest model with 26 % quantity market share. It also adopted an online-to-offline (O2O) business model and hyperlocal delivery to help their offline retail partners.The global market share of the company was 22% at the end of August while Huawei's had dropped to 16%. Apart from this, Samsung remained the second largest online smartphone brand with 25 percent market share in the second quarter of the year 2020, up from 11 percent in two years 2019. However, Huawei's 21 percent stake in April 2020 declined to 16 percent in August 2020.

Apple has managed to maintain its share well in the off-season period. The Chinese telecom giant is expected to further lose its market share due to U.S. trade restrictions. With the launch of iPhone 12 series on October 13, the sales are expected to rise for Apple in November this year.

Other reports by Click Lancashire

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