Salvation Army gets head start on holiday campaign

Joanna Estrada
September 27, 2020

Knowing these obstacles and limits, and dealing with a significant uptick in the number of requests for services, The Salvation Army is starting its annual holiday fundraising campaign earlier this year than ever before. The funds raised through the organization's iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high. In Grafton serving Taylor, Barbour and Randolph Counties, we served 1125 people past year with Christmas. Major Bob Mueller explained nationwide, they're projecting to serve 150% more people this Christmas season because of the pandemic.

The Salvation Army said it could also see up to a 50% decrease in funds raised through its red kettles.

The Salvation Army of Rochester went way past their goal a year ago and raised $1.2 million. Buckhannon raised $23,525.93. "We have a pandemic, we're going to be doing our biggest Christmas fundraiser campaign in the midst of a pandemic". The way we determine the process of helping them. Since March, the New Jersey Division of the social-services organization has provided more than 4.8 million meals and more than 40,000 nights of safe shelter to people in need. To help ensure the safety of bell ringers, donors and partners, The Salvation Army has adopted nationally mandated safety protocols.

Ask Amazon Alexa to donate by saying, "Alexa, donate to The Salvation Army", then specify the amount.

√ Donate physical gifts in bulk. The Salvation Army Angel Tree program provides Christmas gifts to thousands of children each year in the greater Winston-Salem area, including Stokes County. The need for Salvation Army services is growing this year in Harris, Ft. Donations stay in the community where they are given. "So that's part of the reason we're rolling things out a little earlier this year", said Major Scott Shelbourn, divisional secretary for the Northern Division which serves Minnesota and North Dakota.

COVID has changed the "normal" business for many places and The Salvation Army Is no different.

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