Peacock Will Finally Be on Roku After Deal Reached with NBCUniversal

Joanna Estrada
September 21, 2020

NBCUniversal sent the following statement to Deadline in response to Roku.

But on Friday afternoon, an NBCUniversal spokesman said the two companies had reached an agreement that would keep NBC's apps on Roku and ensure that Peacock will gain a spot on the platform.

NBCU's distribution deal with Roku for the programmer's TV Everywhere apps expired at the end of August. For now, Peacock is still not available on those latter two platforms.

Update: It's possible that the sides could bury the hatchet soon.

Earlier on Friday, a deal became on the verge of falling aside when NBCUniversal threatened to drag all its apps from Roku if an agreement couldn't be reached.

"We are pleased to have reached an agreement with Comcast that will bring Peacock to Roku customers and maintains access to NBCU's TV Everywhere apps", Roku said in a statement (via THR). "Roku's unreasonable demands ultimately hurt both their consumers and their consumer equipment partners to whom they've promised access to all apps in the marketplace".

The channels let Comcast customers use Roku as its method for streaming various NBC broadcast programming. "These consumers, a number of whom are Comcast customers, have paid to access these channels via their cable TV subscriptions and now can not view this content on Roku, their platform of choice".

The standoffs have actually signified how Roku, which has about 40 million active users, is bending its muscles as the biggest platform in the US for aggregating streaming services. Fire TV sticks may remain excluded for longer, and this will further delay Peacock's universal adoption. There has been no word yet about that platform, so for now, we can not say anything with certainty. Another industry source familiar with the talks said areas of the proposed deal being contended have not changed for months. Roku adds the channels "represent an insignificant amount of streaming hours and revenue on our platform". What's reasonable about that? Peacock is one of the most recently launched streaming services, featuring films and series from Universal Pictures, Focus Features, DreamWorks Animation, and various big Hollywood studios. After all, Comcast and Roku couldn't agree on phrases round advertising and marketing stock. In addition to its own streaming players, Roku's operating system powers several TV models from companies and brands such as TCL, Hisense, Sharp, JVC, RCA, Hitachi, Magnavox and Westinghouse. Roku had been seeking, among other things, a cut of the advertising inventory on those apps to sell on its own.

Other reports by Click Lancashire

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