Taco Bell releases its own wine to pair with new menu item

Marco Green
September 16, 2020

In a press release, Kat Garcia, the director of brand marketing at Taco Bell Canada, explained the reasoning behind the intoxicating new menu item.

The wine will be available for purchase by the bottle starting Wednesday at Taco Bell locations in Canada.

They stated the wine pairs well with their Toasted Cheesy Chalupa.

At present Taco Bell Canada is only planning to debut its Jalapeno Noir wine at select locations in the cities of Toronto and Hamilton and only via Uber Eats. It will also be available online for Ontario residents
Taco Bell is now selling its own custom wine in Canada

"Wine and cheese are simply meant to be together, so launching a new wine to go with the craveable, cheddary Toasted Cheesy Chalupa made flawless sense", Kat Garcia, the company's director of brand marketing, said in the announcement.

The chalupa recently hit Taco Bell menus across Canada and will be on menus in the U.S.in November.

The limited-edition offering, made by the Queenston Mile Vineyard, is being touted as the ideal accompaniment for Taco Bell Canada's Toasted Cheesy Chalupa, which itself is made with cheddar aged for six months. Now the fast-food chain has an alcohol addition that's slightly more upscale (and "democratizing", per the Takeout): "Jalapeno Noir", a pinot noir made by a Canadian winery to accompany Taco Bell Canada's newest menu item. The wine is made at a vineyard in Niagara-on-the-Lake, Ont. One study even found about one-third of people in the US said they were drinking while working from home, Healthline reported. Three different "collector's edition" labels will be available for those who want to complete their collection. Kellogg's sold a boxed red wine from House Wine and Cheez-Its snacks earlier this year.

Other reports by Click Lancashire

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