Ikea, Asus ROG Tease New Line of Gaming Furniture

Joanna Estrada
September 15, 2020

ASUS Republic of Gamers (ROG) today announced a partnership with global home-furnishings giant IKEA that will see the development of a new and exclusive range of gaming-furniture solutions created to level up gaming experiences in the home and gaming lifestyle. They've also consulted with pro gamers and enthusiasts in Shanghai to discover what kinds of needs gamers have. It seems likely that gaming desks and chairs will part of the mix, however. We also expect lots of RGB lighting. We'll find out soon enough, as the range will launch in China in February of 2021 and be available in the U.S. and elsewhere by October, 2021. "Together, we set out to help the many gamers, and their families, welcome gaming home through developing a new range of affordable and ergonomic gaming furniture and accessories, created to increase performance while also blending in beautifully to homes". "Our new partnership with the experts at IKEA will allow ROG to find new and interesting ways to delight gamers in and around the home".

Asus ROG talks about IKEA helping it create "the ideal gaming space that is both comfortably functional and enables full immersion in games".

Ewa Rychert, Global Business Leader of Workspace at Ikea, says the goal is to help people "embrace and enable the benefits of gaming in life at home" and abandon stereotypes like "games are built on violence, gaming is asocial and it is predominantly a men's activity". It reckons there are synergies between the furniture design expertise at IKEA and the innovative gaming solutions from Asus to bring wide appeal to these products.

What exactly IKEA and ASUS ROG will come up with for their new line remains to be seen, though we can imagine their new chairs, for example, could be at least half the price of the likes of a Secretlab or Royale one, which typically retail for about S$400 and up.

IKEA and ROG aren't the first to do such a collaboration, as Logitech recently teamed with Herman Miller on a gaming chair. Forgive him in advance if he suddenly blurts out terms such as "Mind Flayer" and "Magic Missile", because never once does he stop thinking about his next Dungeons & Dragons game.

Other reports by Click Lancashire

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