Epic Brazenly Offers Fortnite Mobile Discounts in Violation of App Store Rules

Joanna Estrada
September 15, 2020

Epic games then proceeded to sue Apple for kicking it out of the App Store.

Unlike Google's Android operating system, Apple's iOS does not allow users to install any apps except via its own strictly controlled app store, and it forbids all in-app purchases and subscriptions that do not use its own payment system. The side-by-side comparison makes it pretty clear how you'll be ripped off if you buy through Apple or Google.

More details about the battle royale between Fortnite creator Epic Games and Google are surfacing, following yesterday's news that Apple and Google have pulled the game from their respective game stores due to Epic implementing a bypass of those stores' payments systems.

Developers have long criticized Apple's commissions of between 15% and 30% on many App Store purchases, its prohibitions on courting customers for outside signs-ups, and what some developers see as an opaque and unpredictable app-vetting process. The US federal antitrust probe is taking a close look at Apple's App Store policies, and Apple and the App Store are facing an antitrust investigation in the EU. Android users can download the app from other app stores, although that's generally not an option for iPhone users. "Epic carries this suit to end Apple's uncalled for and hostile to serious activities that Apple attempts to unlawfully keep up its imposing business model in two particular, multibillion-dollar markets: (I) the iOS Application Circulation Market, and (ii) the iOS In-Application Installment Preparing Market (each as characterized underneath)".

"Epic's lawsuit alleges that Apple has become a 'behemoth seeking to control markets, block competition and stifle innovation, '" Ian Sherr and Richard Nieva write for CNET. However, Android users can still download the game from Epic's own app launcher as the "open Android ecosystem lets developers distribute apps through multiple app stores". And now, Epic Games CEO has now chose to share his views as well.

At the time of this writing, the latest version is 13.40.1.

"'There is growing business pressure against Apple, she said, noting an antitrust case would be more complicated and hard to win". With the ongoing antitrust investigations in the USA and Europe, this issue has become even more sensitive for the iPhone maker.

Other reports by Click Lancashire

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