IPL 2020 : Edtech startup Unacademy to bid for title sponsorship

Ruben Hill
August 14, 2020

Now, the likes of Byju's, Amazon, Coca- Cola have offered their contention for the bid of IPL title sponsorship.

Though the company has not yet expressed interest officially, Unacademy is among the potential bidders the BCCI (Board of Control for Cricket in India) is understood to have sent feelers.

Vivo annually paid rupees 440 crores as the title sponsor of IPL. Already many companies like Unacademy, Cred, Coke and a leading two-wheeler company has shown interest in being the official partner of IPL but nothing has been officially finalised yet.

Moreover, with the strained relations between India and China due to the Galwan Valley, Vivo chose to opt-out from its title sponsorship. "So Patanjali if they bid, will have competition", a senior BCCI official told PTI. Reportedly, the BCCI is now looking at a lesser value in the range of INR 300-350 Cr. What differentiates central sponsorship from title sponsorship is that the former doesn't include jersey rights.

The apex cricketing board in India is also set to give an additional discount 20-30% to the title sponsors keeping in mind the current situation.

An industry insider close to Unacademy's preparations in filing the bid said that the firm is ready to "take the big plunge". The BCCI will come up with an affirmative decision on the title sponsorship of the IPL on Tuesday, August 18.

Asked about the specifics, he said: "The prominent space in the backdrop board in the post-presentation area, the backdrop in dugout, and boundary rope".

Among the other major Indian companies who may possibly be in the running for the league title sponsorship, edtech platform BYJU'S and Dream11 have Chinese investment.

The UAE said it is privileged to host the "pinnacle event of our favourite sport".

BCCI is desperately seeking a title sponsor for IPL after Vivo quit in the wake of the anti-China wave after the Galwan standoff in Ladakh between Indian and Chinese armies.

Other reports by Click Lancashire

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