Epic Games is Suing Apple and Google for Removing Fortnite

Joanna Estrada
August 14, 2020

Earlier Thursday, Epic announced a 20% discount for "Fortnite" players who purchase the game's virtual currency directly from the company, instead of from Apple or Google.

Apple's original ad is set in a dystopia with a line of individuals marching in unison through a long tunnel.

It's unclear, really, what George Orwell has to do with any of this. This contrasts with the full-colour shots of a female runner who is decked in a pair of red shorts, running shoes and white tank top.

It was a planned move, judging by the video that Epic Games then set live on social media, along with the lawsuits that followed, to bring a growing issue to a head: the app store monopoly on mobile devices.

Epic Games lands a hard punch too, reminiscent of Avis "We Try Harder" or the legendary beef between Burger King and McDonald's. Google also reportedly prevented LG from pre-installing the Epic Games app on LG devices. "Join the fight to stop 2020 from becoming 1984", reads the message in the video.

Fortnite is still available on Android, just not through Google's app store.

Apple did not immediately respond to a request for comment on Epic's lawsuit.

Apple removed the app because Epic made a decision to add a direct payment option in the iOS and Android versions of Fortnite that purposefully bypassed Apple's standard 30% commission on in app payments.

Epic Games booth for the game Fortnite is shown at E3 in Los Angeles, California, U.S., June 12, 2019.

The gaming industry, perhaps, has the loudest voice in the antitrust argument against Apple because App Store rules are often the most strict on games. "Apple stands alone as the only general goal platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass", the Redmond, Washington-based software maker said in a statement. "Apple is bigger, more powerful, more entrenched and more pernicious than the monopolists of yesteryear".

And Epic Games have immediately filed suit in response, while rallying their millions of players with a pastiche of Apple's 1984 advertising campaign. The payment channel circumnavigated the payment processing platforms in the Apple and Google app markets, and therefore also the commissions paid. However, Epic says that it is unfair for Apple to require developers to use their payment methods. In return, Apple was sued by Epic Games for anti-competitive restrictions on mobile device marketplaces. Some Samsung users may not be able to see it on the Galaxy Store but it is still available. The Apple and Google app marketplaces have been factored into this investigation.

"The open Android ecosystem lets developers distribute apps through multiple app stores", said the spokesperson.

Epic recently reached an agreement with OnePlus, an OEM, to allow users of OnePlus mobile devices to seamlessly install Fortnite and other Epic games by touching an Epic Games app on their devices-without encountering any obstacles imposed by the Android OS.

Other reports by Click Lancashire

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