Ciara Celebrates Black Excellence in ‘Rooted’ Video

Lawrence Kim
August 14, 2020

The singer, who recently welcomed her third child with husband Russell Wilson, dropped her new Black power anthem "Rooted", featuring Ester Dean on the evening of August 12.

The "Level Up" hitmaker welcomed son Win with husband Russell Wilson on 23 July (20), but just 48 hours earlier, she had been singing and dancing around on set, showing off her heavily pregnant belly. The song, featuring Ester Dean, centers the Black experience with lyrics like, "All my songs come with melanin/Got the heart, got the soul like Harriett/A queen since she was born, that was evident/That's evidence, of Black excellence".

The powerful video which was shot only two days before she delivered her new baby celebrates Blackness and all its beauty, along with the strength and rawness of pregnancy and motherhood.

Directed by Annie Bercy, the video features moving images from nationwide Black Lives Matter protests. A woman wearing a Breonna Taylor shirt can also be seen in the visual. Ciara offers words of hope and inspiration during these hard times, singing, "Young Rosa young Luther keep marchin"/Flood gates comin' over don't stop "em/I know that life it ain't easy/Your life it matters believe me".

"Brown skin poppin', I'm rooted / ATL-bred, I'm rooted", she sings on the triumphant anthem.

"Rooted" pays tribute to motherhood and Black culture with cameos from her children, 6-year-old Future Zahir (who she had with rapper Future), and 3-year-old Sienna Princess Wilson, who she shares with her husband, National Football League quarterback Russell Wilson.

"Don't stop fighting for what you believe in", Ciara's message continues.

"Proceeds from profits will go toward the Grantmakers for Girls of Color According to the non-profits Instagram bio, "#G4GC is a leading philanthropic organization dedicated to cultivating investments in support of girls of color in the U.S".

"For me, this song allowed me to celebrate the Black joy", Ciara told ET. Everything you need to survive and thrive is rooted in you.

Other reports by Click Lancashire

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