Amazon reportedly rebranding Twitch Prime to Prime Gaming

Joanna Estrada
August 11, 2020

Amazon announced today that it is rebranding Twitch Prime as Prime Gaming.

Prime members will have access to free and exclusive in-game content for a variety of titles, including Grand Theft Auto Online, Red Dead Online, Apex Legends, EA Sports FIFA 20, League of Legends, and more than 20 other PC, console, and mobile games.

In both its old and new incarnations, Twitch Prime/Prime Gaming offers free games, game content like weapons and skins, and a free Twitch channel subscription, all as part of a standard Prime membership.

Amazon is sunsetting the Twitch Prime name - relaunching it as Prime Gaming, which will continue to be available for no extra cost to all of the company's more than 150 million Prime members worldwide. "We're giving customers new content that makes playing their favourite games on every platform even better". It's bundled with Amazon Prime - the company's all-encompassing subscription service that includes faster "premium" deliveries - and offers a bunch of digital goodies that are created to entice gamers. There might be some users, too, who play games but don't use Twitch and wrongly assume that the perks aren't relevant to them. This includes faster delivery, Prime Video, Prime Music, and more across the globe.

An Amazon representative confirmed to PCGamesN that the service's benefits aren't changing, meaning members will continue to receive free games and in-game loot every month.

According to an email sent by Twitch to its partners, and as accessed by industry insider Rod "Slasher" Breslau, Twitch and Amazon will be rebranding Twitch Prime to Prime Gaming to "make it clearer" to members, and bring the service branding in line with other Amazon products such as Prime Music and Prime Video.

Other reports by Click Lancashire

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