'Mulan' Set to Hit Disney+ & Select Theaters in September

Joanna Estrada
August 5, 2020

The company saw major revenue drops in several key categories compared to 2019. Analysts polled by FactSet on average had expected a loss of 64 cents a share.

The real test for Disney will come on Disney+'s one-year anniversary.

A Disney Plus representative tells Insider subscribers will have "continuous access to the film" for as long as they maintain a subscription.

The driving force behind the earnings decline, of course, was the coronavirus. Walt Disney's D2C and worldwide revenues for the quarter ending June 27 increased 2% to $4 billion and the segment operating loss increased from $562 million to $706 million.

Disney closed its domestic parks and Disneyland Paris in mid-March amid growing public health concerns surrounding the coronavirus.

In addition to a Disney Plus subscription, customers will need to pay an additional $US29.99 to view the film. The company's parks in Paris and Tokyo have also begun phased reopenings. No American or European park was open in the quarter, while parks in Shanghai and Hong Kong re-opened only midway during the period. Although its direct-to-consumer and worldwide segments saw growth, its parks, experiences are products were down 85% year-over-year.

However, there was some good news about Walt Disney World, with the resort operating at a meager profit, or at the very least exceeding variable costs, despite heightened cancellation rates. It remains to be seen whether the film will open on United States screens, but the company will take that on a case-by-case basis.

Counting "Artemis Fowl" and "Hamilton", this is the third time since the start of the pandemic Disney has moved a theatrical release to its streaming service.

"We are announcing today that in most Disney Plus markets, including the US, Canada, Australia, New Zealand, and a number of countries in Western Europe, we will be offering Disney Plus subscribers the epic adventure "Mulan" on a premiere access basis beginning September 4", he added. Directed by Niki Caro, the film stars Liu Yifei in the title role of Mulan, alongside Donnie Yen, Jason Scott Lee, Yoson An, Gong Li, and Jet Li in supporting roles.

Variety reports Disney will scrap the planned theatrical release and will instead make the film available to stream on Disney+ on September 4, for a premium rental price. 'We're looking at Mulan as a one-off as opposed trying to say that there's a new business windowing model'.

Disney announced the decision Tuesday during its quarterly earnings call, after announcing its service has already reached 60.5 million paid subscribers globally in well under a year of existence.

According to Variety, Warner Bros had told UK, French and Spanish exhibitors to plan for a launch that week in late August, with a U.S. debut set for a week later.

Bob Chapek, CEO of the Walt Disney Co, addressed the strategy on a call with investors, according to The Hollywood Reporter.

Other reports by Click Lancashire

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