Audi Apologizes for 'Insensitive' Ad

Marco Green
August 5, 2020

Audi has apologized for an advert showing a young girl eating a banana in front of a premium auto, admitting it was "insensitive" and promising not to use the image in future.

Some critics pointed to the ad's slogan, which reads: "Lets your heart beat faster - in every aspect". On a similar point of view, another netizen said: "Anyone who sees a phallic symbol in the banana in the hand of a child should definitely see a psychiatrist".

Audi said the advert was a "mistake", tweeting: "We hear you and let's get this straight: We care for children".

The automotive brand also clarified that the ad was supposed to convey the message that even the "weakest traffic participants" (which in this case refers to the child) can relaxingly lean on the technology the RS vehicle series utilises. "Audi never meant to hurt anyone's feelings".

Audi said it would "immediately" examine how the campaign was created and if "control mechanisms failed" during the creation of the ad.

Audi has apologized for a Twitter ad that has been denounced as unsafe, weird, and possibly suggestive.

However, some netizens defended the brand saying that the ad is not insensitive, claiming that eating a banana does not necessarily mean it has a sexual reference.

Audi recently pulled down an advertisement and issued an apology after it was massively criticized online for being "sexually suggestive.' Some users online even said it was one of the 'dumbest campaigns ever" by any vehicle maker.

"More diversity in your marketing/management leadership".

Jane Bradford tweeted under the Audi apology: "So, let your heart beat faster in every aspect?".

Another post read: "Let's add it up: Red=eroticism, sports car=substitute for potency, animal print mini-skirt=sex appeal, banana=phallic symbol. Picture of - child with banana in mouth and flash car- so wrong in EVERY aspect", said another.

"Sexually suggestive?? People that look at that pic and find it sexually suggestive need therapy".

Audi then moved into defense mode and quickly pulled down the advertisement while also issuing an apology.

Other reports by Click Lancashire

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