Nike's 'You Can't Stop Us' commercial celebrates athletes' unity with incredible editing

Joanna Estrada
August 1, 2020

Created by agency Wieden + Kennedy, the athletes featured include Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, and Kylian Mbappé.

In the third spot of the campaign, soccer pro Megan Rapinoe delivers a rousing speech alongside a series of 36 split-screen scenes that splice together dynamic moves of pairs of athletes, as if they are performing as one.

One line from the massively viral ad sums it up its message of hope nicely: "No matter how bad it gets, we will always come back stronger".

Throughout this ad, we are met with footage of various athletes playing their given sport, all while Rapinoe speaks on how these athletes have found a way to practice during the pandemic.

"We know things won't always go our way", Rapinoe continues. When we're held back, we'll go farther.

But, whatever it takes, we'll find a way. And it we don't fit the sport, we'll change the sport.

Finally, it's hard to miss the video's message for the world and not just the sports fans: if we do it together, we will overcome. Who is in the Nike "Can't Stop Us" commercial? I ask people to be energized by this moment and not let up. "I believe it's everybody's responsibility to advocate for change".

Unity, similarities shine through editing process © Provided by Yahoo!

That continued throughout the spot and is even more incredible in photographic form, as Seattle Storm star Stewart showed on Instagram. The latest ad from the company has brought along several good moments of the sporting world together to highlight what dreams are made up of. All of its athletes and sponsored teams share the videos and phrase on social media platforms.

Other reports by Click Lancashire

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