HBO app replaces HBO Now on Fire TV devices August 1st

Joanna Estrada
August 1, 2020

Max is still not readily available on Fire TVs, and also HBO Go will certainly be discontinued throughout all systems on July 31st. It seems that the extension - permitting Amazon's Fire TV clients to maintain watching the legacy HBO standalone service on the connected-TV gadgets - is a placeholder as the 2 sides attempt to hammer out a deal for HBO Max.

Amid the stalled talks between Amazon and WarnerMedia over getting HBO Max on Fire TV gadgets, the 2 sides reached an settlement on one entrance, at the least: Fire TV customers who subscribe to HBO Now will proceed to have the ability to entry the service, which is being rebranded merely as HBO, as of August 1. For those simply new, or naturally a little bit lost, HBO Go is an on-demand streaming solution for cable television customers that uses every season and every episode of HBO shows. Now is the same on-demand streaming service for cord cutters. Max, which arrived in May, is an on-demand streaming service that offers all the content of Go and Now, plus movies and TV specials, exclusive originals and a selection of non-HBO shows and movies.

WarnerMedia has also been unable to come to terms to get Max on the other dominant streaming device platform, Roku - which means the app is now unavailable to some 80 million device users - but that point wasn't raised during this exchange.

In order to simplify the various way users can access HBO content, WarnerMedia announced they would be killing off HBO Go and rebranding HBO Now to just HBO. "Amazon notified Fire TV customers of the development in emails this week", according to Variety.

During Wednesday's marathon House Antitrust Subcommittee hearing with the CEOs of the tech giants, Amazon founder/CEO Jeff Bezos suggested that an agreement to end the standoff between his company and WarnerMedia over HBO Max is likely inevitable.

But not having HBO Max on Fire and Roku devices has thrown a wrench into WarnerMedia's plan to convert HBO Now subscribers to Max. An Amazon spokesperson previously told Engadget that Amazon won't support HBO Max without Prime Video Channels tie-in.

Other reports by Click Lancashire

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