CES goes all digital in January

Joanna Estrada
August 1, 2020

Consumer Technology Association (CTA), the association in charge of organizing the event, has announced that, next January, the largest and most important technology fair in the world It will not be held in Las Vegas like every year, but will take place in a fully digital format.

For now, the virtual event is set for the first week of January, with more news about the "immersive experience" coming soon.

Speaking on the event Gary said in the Twitter statement that it is not possible to conduct an event in Las Vegas in early January 2021 amid global pandemic and increasing concerns about the spread of COVID-19. "We're looking forward to welcoming the global tech industry, from worldwide brands to budding startups, to kick off the year with the world's most influential digital technology event".

The CTA says that the all-digital CES 2021 will be a "unique experience" for the tech industry and its community will still be able to share ideas, introduce and experience new products and devices all from the safety of their own homes.

The CTA said its goal for CES 2021 is to provide an engaging platform for companies large and small to launch products, build brands and form partnerships, while prioritizing health and safety.

Nearly every major tech event of 2020, beginning with the Mobile World Congress (MWC) in Barcelona in February, has seen its physical version cancelled. The organization hopes to retake the physical fair in Las Vegas for CES 2022. Most subsequent conferences and expos have been fully converted into online events. Among them is the Mobile World Congress 2020 in Barcelona, whose celebration had to be canceled, or IFA 2020, which this year will be a three-day "mini IFA" with a limit of 1,000 attendees for each event.

The organisers of Mobile World Congress, held in Barcelona in February, are now still hoping for an in-person event. This year, instead of expo halls, it will host a series of launches from stages in front of limited audiences. However, it will be an invite-only event that will put strict limits on the number of attendees.

Other reports by Click Lancashire

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