Fiat Chrysler and PSA Group rename merged automaker 'Stellantis'

Marco Green
July 16, 2020

The merger between FCA, group owner of Fiat, Chrysler, Jeep, Ram, Dodge, and Alfa Romeo, and PSA, which comprises Peugeot, Citroen, Opel, and Vauxhall, is to be named Stellantis.

Don't expect a vehicle bearing the Stellantis name in the future as both automakers said that the new name will be used exclusively at the corporate level. After all, it stands for "Fiat Chrysler Automobiles United States of America Limited Liability Company".

The name "Stellantis" draws from the Latin verb stello, which means "to brighten with stars", the Italian-American and French manufacturers said in a joint statement Wednesday.

Assuming the merger goes through, a name change will be nothing new for Chrysler, whose name has survived in one form or another since its founding in 1925.

Stellantis will be used exclusively at a corporate level.

Whether Stellantis will have a cool logo or not, the 50:50 merger between FCA and Groupe PSA is expected to become the world's fourth-largest automaker with annual vehicle sales amounting to around 8.7 million vehicles. The company's individual auto brands such as Alfa Romeo, Chrysler, Fiat, Jeep and Peugeot - all which have historical significance in their respective countries - will remain unchanged.

The completion of the FCA/PSA merger is expected to happen in the first quarter of 2021.

EU antitrust regulators are now conducting a four-month investigation into the deal due to the proposed merger potentially harming competition in small vans in several European countries.

It sounds like a sci-fi Netflix special but it's actually the new corporate name of the merged PSA/FCA companies.

Other reports by Click Lancashire

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