Burger King addresses elephant in the room, and it's a cow

Marco Green
July 15, 2020

Burger King is feeding cow's a green diet aimed at reducing greenhouse gas emissions.

"At Burger King, we believe that delicious, affordable, and convenient meals can also be sustainable", said global chief marketing officer Fernando Machado.

Indeed, livestock accounts for 14.5 percent of global greenhouse gas emissions, according to the United Nations' Food and Agriculture Organization.

Initial results from the study revealed cows produce up to 33% less methane emissions on the new diet during the last three to four months of their lives, Burger King said.

With an over-the-top social media campaign that teeters between vulgarity and science (sprinkled with more vulgarity), Burger King is banking on the heightened awareness of climate change and its responsibility to limit its own role. The gravitational pull of climate change is increasingly finding its way onto national political stage.

Burger King had already moved to respond to changing tastes of environmentally conscious customers who limit their meat intake by offering a vegetarian Whopper previous year.

In 2018, McDonald's implemented a plan to decrease greenhouse gases by altering the way in which its beef is generated, according to The Associated Press. It tweaked the manner in which the beef in its Big Macs and Quarter Pounders was produced.

The "Reduced Methane Emissions Beef Whopper", as its called, will be on sale while supplies last at five restaurants in New York, Los Angeles, Miami, Austin, Portland and OR, the chain said.

Added Octavio Castelan, PhD, Professor at the Autonomous University at the State of Mexico, "The Burger King brand has taken the right step to initiate mitigation of enteric fermentation methane emissions originating from the beef cattle industry showing the path to follow by other companies in the food sector". The added ingredient was said to help them release less methane as they digest their food. At the time, the company said it could prevent the spewing of 165 million tons of gas. Click the link to confirm your subscription and begin receiving our newsletters.

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