What is Blackout Day 2020? Here’s what you need to know

Marco Green
July 7, 2020

Martyr likened Blackout Tuesday to the Montgomery Bus Boycott in the 50s. Last month, #BoycottStarbucks was trending on Twitter after the coffee company told employees not to wear Black Lives Matter attire.

Flyers have been popping up across the country advertising Blackout Day 2020 accompanied by the tag line, "money talks, let's speak their language".

Where the Black Lives Matter protests that have spread across the globe this year can be seen as social protests, Blackout Day can be seen as economic protests-though both have the same end-goal: highlighting the importance of Black lives and forcing politicians to end institutionally racist policies that are embedded in society. Organizers behind the cause say they have a handful of objectives they're looking to accomplish with the day of racial and economic solidarity.

"The only way we're going to get change is if they fear hurting us like we fear hurting them", said Calvin Martyr, a social media activist.

Want to help support them?

As a footnote of today's movement, if you absolutely have to spend money, you're urged to spent it at a Black-owned business - Detroit soul being just of them locally.

The economic boycott is not to be confused with #BlackoutTuesday, which you probably saw alongside black squares all over your Instagram for one day in June. Blackout Day 2020 is also different from the original Blackout Day. In 2015, three Black people created the first "Blackout Day", which, according to the movement's Tumblr page was 24 hours of "exclusively posting and reblogging pics, gifs, videos, selfies, etc. of Black people".

Thus Blackout Day 2020 was born, and it takes place today, July 7, 2020. "If we can do it for one day it would shut the whole system down. We are a nation of people within this nation that at any time can demand our liberation by withholding our dollars", the Blackout Day 2020 website said. "In order to break free from the chains of financial servility, we will organize days, weeks, months, and years if necessary when not one black person in America will spend a dollar outside of our community". "While we welcome allies who choose to stand with us, we make absolutely no apology for the fact this movement is FOR United States & BY USA".

Those businesses could use your money as they have been facing the worst of the coronavirus' economic hit.

Black-owned small businesses often are more vulnerable financially than others, with smaller cash reserves to survive tough times. We also have a list of 15 Black-owned fashion brands to support.

Other reports by Click Lancashire

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