Hamilton gives Disney+ 74% app boost

Lawrence Kim
July 7, 2020

Disney's decision to premiere musical feature Hamilton on its newly launched streaming service, rather than way for cinemas to fully reopen, has paid off with a significant spike in app downloads.

Hamilton, based on Lin-Manuel Miranda's musical interpretation of one of the founding fathers of the United States, made its debut on Disney+ on Friday July 3.

That was 74% higher than the average totals over a comparable timeframe in June for the U.S., and 47% higher worldwide.

The show quickly became a hit on Manhattan's Broadway and later London's West End, with Disney winning a bidding war for rights in February with a $75m offer - believed to be the biggest film acquisition deal ever.

An unforgettable cinematic stage performance, the filmed version of the original Broadway production of Hamilton combines the best elements of live theater, film and streaming to bring the cultural phenomenon to homes around the world for a thrilling, once-in-a-lifetime experience.

The $7-a-month Disney+ generated 513,323 new mobile downloads worldwide from Friday to Sunday, including 266,084 in the USA, according to the market research firm Apptopia. Worldwide, app downloads were 46.6% higher this past weekend than the average of the four prior Friday-Sunday totals.

Other reports by Click Lancashire

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