Ford is bringing back the Bronco and it's aimed right at Jeep

Marco Green
July 7, 2020

"That's why we felt strongly enough that we could build a family of vehicles".

While we don't know a ton more about the vehicles, we do know a bit about Ford's plans for them.

Watch the latest teaser video below.

The Broncos don't seem to be aimed specifically at Jeep's top sellers, the Grand Cherokee large SUV and the smaller Wrangler, he said.

We're excited about the vehicles, and Ford appears to bet you are as well.

Following months of teasing stories and enticing spy shots, Ford has at last unveiled the new Bronco brand. He's surprised that another automaker hasn't come after the Wrangler, a traditional-looking Jeep with a removable roof and doors.

According to the maker, Ford engineers Broncos to deliver thrilling and confident off-road experiences that build on the original 1966 Bronco Sport.

Bronco Off-Roadeos - four off-roading and outdoor adventure playgrounds build for all skill levels with experiences created to build confidence and inspire Bronco owners to get out into the wild. This denotes that they have met certain criteria for durability and capability. The automaker is also introducing a number of special off-road adventures for new Bronco owners with outdoor playgrounds built for all skill levels. In effect, Ford is creating a separate sub-brand for off-road SUVs under the Bronco name. The Bronco already has legendary iconic 4×4 status, but that hasn't applied to a new vehicle in a very long time. Making Bronco "Ford's distinct outdoor brand includes a major network of experiences, community, and engagement that extends far beyond ownership of Bronco and Bronco Sport models". Ford says this will be "an independent online community that elevates the excitement of owning an all-new Bronco or Bronco Sport".

Ford is ramping up all-new Bronco merchandise. From Bronco gear to remote control cars, Ford-licensed Bronco merchandise is available at

You can check out all the Bronco goods here.

Although the new Broncos will share some parts with other Ford vehicles, they've got beefed up suspensions and were designed for off-road use, the company said. The Bronco, she said, will have to prove its off-road capability.

We expect to see the Bronco Off-Roadeo experience centers open in early 2021. This timing coincides with the projected first Bronco deliveries. Specific details of the vehicles won't be released until the July 13 event. The all-new Bronco lineup of vehicles is scheduled for its full reveal on July 13.

The official kickoff will come next week when Ford will use the Disney network channels, National Geographic, ESPN, and ABC. It also marks the opening of the Bronco reservation system.

Other reports by Click Lancashire

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