YouTube TV Increases Subscription Fee By 30% to $65 Per Month

Joanna Estrada
July 1, 2020

The company announced today its service would now cost $64.99 per month, starting today, June 30, for new members.

The bump in pricing is now one of several price increases YouTube TV has seen since its debut, starting with a modest $5 per month bump in 2018, followed by a much more substantial price hike a year ago to $50 per month.

What about you? Are you sticking with YouTube TV following the $15/month price increase?

With the addition of eight new ViacomCBS channels launching today that include Comedy Central, MTV, and Nickelodeon, YouTube TV now offers access to over 85 channels.

Hulu + Live TV, the streaming service's live TV option, has raised its price three times and is now $54.99 a month.

"We don't take these decisions lightly, and realize how hard this is for our members", Christian Oestlien, YouTube TV's vice president of product management, said in the post announcing the changes.

The price hike comes a few months after the third anniversary of YouTube TV, which first came onto the scene in 2017 as one of several virtual live television offerings on the market, which were once seen to be the saving grace for the television industry as consumers shifted over to over-the-top entertainment options. In addition, BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick are also set to come to YouTube TV at a later date. Meanwhile, FuboTV's base package also is $54.99 per month, but that could be going up after the company inked a deal to add ESPN and other Disney-owned networks to the OTT package later this summer.

According to a blog post from YouTube, the price hike is necessary as they're adding new features and more content.

YouTube TV also said it recently introduced a dark theme to both desktop and mobile devices to help tone down screen glare and watch YouTube TV with a dark background. The company said it had been testing a new feature that allows users to jump to various segments within select news programs and has just launched the feature for all users. It provides a DVR with unlimited storage space, plus six accounts per household and up to three concurrent streams.

YouTube says that subscribers who are unhappy with the price increase can cancel their subscriptions, and that it will continue to work to build "flexible new models for YouTube TV users" to offer a "robust and innovative experience". The service also has a redesigned Live Guide on desktop to display programming that's now on and scroll ahead seven days.

Other reports by Click Lancashire

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