TikTok goes down in India, its biggest overseas market

Joanna Estrada
July 1, 2020

The three Bytedance-owned apps have approximately 300 million users between them, and these users may have started exploring other avenues for entertainment. These apps had a combined monthly active user base of 505 million last month, according to mobile insights firm App Annie, the data of which an industry executive shared with TechCrunch. In the quarter that would end Tuesday, the 59 apps that India has ordered to ban were installed about 330 million times, the firm said. "We have built Roposo as a clean and ethical platform".

The app, founded by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam past year, allows users to download and upload videos, chat with friends, interact with new people, share content and browse through the feed.

TikTok was removed from Google and Apple app stores in India after New Delhi said on Monday night it was among the 59 apps which it believed posed a "threat to sovereignty and integrity". The line hasn't worked on the USA, to whom the company similarly vowed allegiance and denied facilitating Chinese government surveillance. I think hundreds of new apps like Khabri, Mitron, Chingari, etc will also get a boost.

Industrialist Anand Mahindra "who never used TikTok" has downloaded Chingari and tweeted about it, saying "More power to you". It is listed on Samsung's Galaxy Store and Xiaomi's Mi Store as well, though the company didn't share a breakup of where its downloads were coming from at the time of writing.

An Indian ban on dozens of Chinese apps following a border clash between the two nations has possibly derailed a $1 billion India expansion plan of China's ByteDance, while also sparking an uproar from users of its popular TikTok video app. While most cheered for the government, others poke fun at ardent users of such apps.

Naveen Tewari, founder and CEO, InMobi Group, which owns Roposo said, "This is the digital aatmanirbhar moment that most Indians have been rooting for".

Out of the wide array of social networking, browsing and shopping apps banned by India, TikTok, SheIn, ShareIt and UC Browser have millions of Indian users.

Over a week ago there were reports that the Indian government is considering banning 52 Chinese apps.

However, the response on social media in India did not match the Chinese embassy's expectations as most users, including those in Punjab, opted to say "bye-bye" and were transiting to other apps since the trigger for the ban is widely understood to be the deaths of Indian soldiers on June 15 and Chinese intransigence in stepping back from the LAC.

Well, what are your thoughts on the TikTok ban?

Calls to boycott Chinese goods soon emerged, and the government issued directives to cancel or limit Chinese contracts with public sector companies. "Those who want to express themselves will find a way".

India is one of TikTok's largest markets.

"They are earning from us and then bullying us", 30-year-old Sonu Mishra said in New Delhi.

Other reports by Click Lancashire

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