Microsoft Suspends Advertising on Facebook

Joanna Estrada
June 30, 2020

Capossela, according to Axios, said Microsoft is continuing to talk to Facebook about what it would take to return to the platform, although it doesn't expect to resume advertising on Facebook until September at the earliest.

The transcript did not specifically say what content Microsoft objected to its ads appearing next to, but as examples of "inappropriate content" it cited examples of "hate speech, pornography, terrorist content, etc".

"Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the USA and we've subsequently suspended all spending on Facebook/Instagram worldwide", Microsoft CMO Chris Capossela told fellow employees in an internal memo cited by Axios.

Microsoft has paused advertising on Facebook and Instagram worldwide due to concerns about content surfaced alongside ads, according to Axios.

Canadian companies Lululemon Athletica, Mountain Equipment Co-op and Arc'teryx are joining a growing list of top global brands vowing not to advertise on Facebook in July because of hateful content that continues to spread on the social media platform.

The Vancouver-based athleticwear companies confirmed to The Canadian Press that they are pulling their paid ads from Facebook and joining the StopHateForProfit boycott that has already been supported by Coca-Cola, Unilever, Honda America, Patagonia and more.

A list of companies pulling back spending on Facebook properties is lengthening nearly by the minute, part of an exodus aimed at pushing the social network and its peers to limit hate speech and posts that divide and misinform.

The Yammer post also states Microsoft has been in touch with Facebook and Instagram leaders about what steps would need to be taken for Microsoft to resume advertising on Facebook and Instagram. The ad suspension, even if temporary, could be substantial, as Microsoft was the social networking service's third-largest advertiser in 2019, spending an estimated $116 million, according to Bloomberg.

Other reports by Click Lancashire

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