Kim Kardashian Debuts New Red Hair & No, It's Not a Wig!

Lawrence Kim
June 30, 2020

Kim Kardashian West is selling a stake in her beauty brand for $200 million, in a deal that values the TV reality star's three-year-old business at $1 billion. Kanye West couldn't be prouder of his wife, Kim Kardashian West, for joining the billionaire club!

Making a brief appearance on his Twitter page, rapper-entrepreneurKanye West, celebrated a major milestone achieved by his wife Kim Kardashian West.

The post was accompanied by a photo of the "still life" Kanye referred to - an arrangement of fruit and flowers. "Woohoo! I LOVE YOU best friend [blue hearts] TONIGHT WE DRINK AS KINGS‼️ (inside joke)".

He also included what appeared to be a two-line poem he'd penned for his wife, which read: "So blessed this is still life/So I made you this still life".

The cosmetics conglomerate has acquired 20% stake in Kim's brand and partnered to expand it into new categories, such as skincare, haircare, personal care, and nail products.

The tie-up would further entwine Coty in the Kardashian web of reality shows and social media, tying the beauty company's prospects more tightly to the family's ability to appeal to consumers. It also hopes that the buzzy brand can help boost sales and connect with younger shoppers who spend a lot of time on social media.

"This relationship will allow me to focus on the creative elements that I'm so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world", Kardashian said.

Under Kanye's creative direction, the YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at affordable prices with the creative process just getting underway. Kim is the new billionaire QUEEN of the family.

Other reports by Click Lancashire

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