Music industry to shut down Tuesday in solidarity with George Floyd protests

Lawrence Kim
June 3, 2020

The thousands of celebrities, companies and other supporters who have posted black squares on social media to support protests in the United States over the death of George Floyd have inadvertently filled searches for "Black Lives Matter" with blank images, campaigners warn.

"But some activists raised concerns about "Blackout Tuesday" posts blocking out important protest updates under the "#BlackLivesMatter" hashtag, which was filled with black squares.

Instead of focusing on social media, the day is to be used to consider how best to fight against racism, the Independent reported.

It was a movement created by Atlantic Records Senior Director of Marketing Jamila Thomas and Brianna Agyemang, who is a Senior Artists Campaign Manager at Platoon. "An industry that has profited predominately from Black Art", write the pair at "Black lives matter." Below the statement included social media handles to the following organizations, "@blklivesmatter", "@whenweallvote", "@colorofchange", and @naacp".

The call has transformed in a larger movement, among individuals and companies seeking to respond to the killing of George Floyd and other black Americans at the hands of police.

National Basketball Association stars including LeBron James and Steph Curry posted an empty black photo on their Instagram pages. "The streaming service also put its Black Lives Matter playlist on its front page, featuring songs like James Brown's "Say It Loud - I'm Black and I'm Proud", N.W.A.'s "(Expletive) the Police", Sam Cooke's "A Change Is Gonna Come" and Childish Gambino's "This Is America".

YouTube Music and Tidal also posted messages of solidarity on social media.

Instagram released a statement which read: "We're aware that some people are incorrectly running into "action blocked" messages when using the hashtag #blacklivesmatter, or resharing related posts". This is not just a 24 hour initiative.

Meanwhile, event organizer Live Nation will close its offices today, while ViacomCBS channnels MTV, VH1 and Comedy Central will "go dark", the company said.

Worldwide celebs like Rihanna, Vin Diesel, Oprah Winfrey and many others have come out in support of the protests against George Floyd's death.

Filmmaker Ava DuVernay, who has helmed projects from "Selma" to "13th" as well as "When They See Us", seemingly agreed with Leonard, tweeting back, "That part".

Spotify also claims it will pause social media publication as a symbol of solidarity to remind listeners that things can not remain status quo.

Other reports by Click Lancashire

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