Introducing: The Hublot Big Bang e

Joanna Estrada
June 3, 2020

Hublot isn't new to the smartwatch game, in 2018 the Swiss brand released the limited edition Big Bang Referee, to mark the FIFA Football World Cup in Russian Federation. And whereas the Referee watch from 2018 was released in support of the #HublotLovesFootball campaign (i.e., the brand's timing partnership with Federation Internationale de Football Association and other soccer organizations), the Big Bang e is a showcase for the #HublotLovesArt movement and its continuous support of contemporary artists. Price for the Hublot Big Bang e is $5,200 Dollars in titanium and $5,800 USD in black ceramic. That's pretty compact compared to the megaliths we've seen out of Switzerland in the past, such as the Tag Heuer Connected and Alpina X Alive. There will be two versions, one in titanium and the other in ceramic.

However, coming from Hublot we can't see this being unnoticeable on the wrist as its Big Bang watches are pretty masculine and chunky.

I've yet to go hands-on with the Big Bang e, but from the looks of it, this watch seems to be made to the same standard as a conventional automatic Big Bang. We're not sure why that's important.

Like the sound of the Hublot Big Bang e?

Just like a mechanical version of the Big Bang, its rotary crown with integrated pusher is used to control the system UI, allowing you to scroll through menus and make selections without needing to use the touchscreen. As well as traditional "time only" displays, this new smartwatch features exclusive interpretations of traditional watch complications, such as a Perpetual Calendar with an immaculately precise moon phase or a second GMT time zone, which presents the earth in a very realistic way.

Hublot says it's releasing bespoke watch faces from brand ambassadors, which it will drip feed to users in future updates to the watch. For this watch, artist Marc Ferrero provided eight original, colorful dial images which change every three hours, thus creating a sequence every 24-hour period; as each hour changes, a five-second animation leads the wearer from one image to the next. Hublot will naturally want to promote its own brand DNA as much as possible in the smartwatch - but from a functionality standpoint, the Big Bang e does not appear to offer tools unavailable in other watches equipped with the same operating system. But last time out only 2018 were made, and they cost in excess of $1,000. Interestingly, this is the first Hublot watch that will be sold online (via Hublot's website and WeChat in China), aside from the regular retail channel.

Other reports by Click Lancashire

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