Wearables Market Grew 30 Percent, IDC Says

Joanna Estrada
June 1, 2020

With a market share of 29.3% and 21.2 million units shipped, Apple emerged as the top wearables company in the first quarter of 2020, according to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. Much of that increase was fueled by the growth of wearable devices and wristbands, as smart and basic watches saw a decrease. This segment grew by 16.2% during the quarter while in the case of hearables, the growth was a robust 68.3%.

Hearables made up 54.9 percent of all sales, winning the lion's share of the market.

The IDC researchers also stressed that the Covid-19 hurt the supply of smart and basic watches. Huawei is also making waves with its smart watches - having shipped 2.6 million in the quarter - a massive 118.5% increase from this time past year.

It seems that consumers who are otherwise stuck at home during the pandemic are "clamouring" for these devices to not only listen to audio, but to increase productivity in order to help them filter out background noise and stay focused while working from home - something that we can tell you from personal experience that the AirPods Pro are absolutely great for, thanks to their active noise cancellation.

The report says Apple shipped 21.2 million Apple Watch, AirPods, and Beats units during the quarter ending in March to capture 29.3% of the market.

'The downward pressure on watches shifts the onus to the latter half of 2020, ' said Ramon T. Llamas, research director for IDC's Wearables Team.

IDC believes Apple Watch shipments declined during the period, but the slowdown was offset by increased interest in AirPods and Beats headphones. Samsung shipped 1.8 million units, down 7.2% year-on-year, and the market share accounted for 10.8%.

While the company remains as one of the leading brands in the wearables space and still has a large user base along with promising tech, the lack of a hearable and strong competition from the likes of Apple and Samsung in key markets has suppressed the company's ability to grow.

Huawei and its subsidiary Honor were in fourth place and grew in China despite the closure "thanks to a strong online presence and close ties to retailers", IDC said.

However, the quarter proved lukewarm for Google-owned Fitbit which showed a 26.1% decline during the quarter, largely due to the fact that most of its production was based out of China, which went into a lockdown in the early part of 2020.

Other reports by Click Lancashire

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