Amazon reportedly delays Prime Day until September

Marco Green
May 24, 2020

Need a bit of good news today? Earlier this spring, there were strong rumors that Amazon Prime Day would be pushed to late summer, the Wall Street Journal now reports that Prime Day will occur in September. So it's likely Amazon will announce its Prime Day 2020 date later next month.

Like nearly every businesses, Amazon has felt the impact of Covid-19, with the huge spike in online demand leading to some distribution problems and CD/vinyl stock shortages.

In April, Reuters reported Amazon was delaying Prime Day until at least August, and expected to absorb a $100 million loss due to the shift.

The news also means that Amazon should be able to fulfill a greater variety of orders, and approach a return to the speedy delivery reputation that has made Amazon such a force to be reckoned with in online retail.

Prime Day is typically held in July, offering discounts on hundreds of products for members of Amazon's Prime subscription service. Considering that everyone is struggling with work right now, it's probably not the ideal time to be having the sale, given that people won't be spending as much, so it works out well for everyone - although Amazon has yet to officially confirm its Prime Day plans.

Amazon Prime Day, which a year ago became a full two-day event despite the name, would likely kick off on one of four new dates (all are Mondays): September 7, September 14, September 21 or September 28.

While this would mean Amazon missing out on the summer sales window, it still maintains a somewhat suitable distance from the Black Friday sales, which fell on 29th November previous year.

Other reports by Click Lancashire

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