Google is Designing its Own Processors. Of Course It Is (Premium)

Joanna Estrada
April 15, 2020

Google may be planning to take a page out of Apple's playbook by developing its own custom processors for Google-branded smartphones and laptops. Most Google Pixel phones already use chips with dedicated hardware for artificial intelligence processing and detecting "OK Google" voice commands even when the screen is off and the phone is in a low power state. Samsung also manufactures Apple's iPhone chips, as well as its own Exynos processors.

Google recently received its first working versions of the 8-core ARM processor, according to the report's sources.

Gizmodo reached out to Google for an official statement on the matter, but the company declined to comment.

One of the worst things about the Android smartphone industry is Qualcomm. But this is about much more than Apple envy. A shortcoming in any one area could force Google to stick with an existing chipmaker.

Google is reportedly readying its own chip for Pixel and Chromebook devices.

The chipset is apparently codenamed Whitechapel, and Axios' source - "a source familiar with Google's effort" - said it is being "designed in cooperation" with Samsung using 5-naometer technology not yet seen in smartphones. Not that Qualcomm makes a bad product or anything, but the company has no competition and is the default chipset supplier for everyone outside of Huawei phones (which you can't buy), a couple of Samsung phones running inferior Exynos chips, and some random players who choose MediaTek. Google has hired a number of chip experts from its rivals, including Apple, and will undoubtedly be hoping to mirror those achievements in the years to come. In addition to standard computing and processing duties, Axios reports, Whitechapel is being tuned to better support AI and machine learning-related functions like the Google Assistant and the wider range of always-on Google services, like the Pixel's "Now Playing" song identification feature.

Yes, but: There's a lot that goes into a phone processor, including core processing along with graphics, communications and other features.

Other reports by Click Lancashire

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