Facebook releases couples-only messaging app

Joanna Estrada
April 8, 2020

However, there is a new app by Facebook's New Product Experimentation (NPE) team which is created to help couples communicate. Couples that live together are spending every waking moment in each other's presence in the midst of quarantine and could probably never have less of a need for an app like this.

On its Facebook page, the team says, "NPE Team apps will be aligned with Facebook's mission of giving people the power to build community but will focus on shipping entirely new experiences".

Facebook's New Product Experimentation (NPE) team, which created Tuned, describes the app as: "A private space where you and your significant other can just be yourselves".

The app is now only available in U.S. and Canada, and only for iOS. What we can take away from this is, if the Tuned app doesn't work out and prove popular with couples, it may be taken down swiftly.

Facebook did not respond to the BBC request for comment about the launch of Tuned.

It's not integrated with the company's dating platform, Facebook Dating; in fact, the most interesting quality of the app is the sheer lack of Facebook tie-ins.

The new product does not appear to be much different from other messaging services.

Users add another person using their phone number and once they are connected can send pictures and voice memos and the app has new custom reactions that couples can send to one another.

Tuned was developed by Facebook's New Product Experimentation (NPE) team, which was established a year ago to, as the name suggests, launch experimental apps. Regardless, with a giant like Facebook behind it, and considering the app's broad appeal, along with its fresh take on the idea of social sharing, this may easily prove to be a new hit on the App Store. The issue is Facebook doesn't have a default experimentation app anymore, and so these NPE team releases kind of force Facebook to get by with less user data and make judgment calls on how fast functionality can develop when starting from a standstill.

Other reports by Click Lancashire

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