Quibi's Jeffrey Katzenberg Explains How New Service is a Game Changer

Lawrence Kim
April 6, 2020

It's a video platform, but with a catch: it's made specifically for mobile devices and series episodes are only 10 minutes each. The brand new streaming service is launching soon with plenty of big name stars just ready to entertain you via your phone.

"I'm proud of the technology team we've constructed and what we've collectively assembled and achieved for this moment", explained Quibi's chief technology officer Rob Post.

So what is Quibi and why might you want to spend money to subscribe? Here's everything you know about the next big player in the streaming service era. To understand what differentiates Quibi requires an explanation of what a Quibi is, a groanworthy attempt at combining the words quick and bite, the sort of name that gets suggested in a brainstorm before being met with crushing silence and an immediate lunch break. This works thanks to a feature called Turnstyle, which lets you rotate your phone 90 degrees for a seamless transition, so you can watch a show from a different angle, as Quibi shows are shot for both portrait and landscape orientations. The streamer had prepared to show off its programming at the canceled South by Southwest festival in Austin, Texas, and had planned a glitzy red-carpet event in Los Angeles for April 5, the day before its launch.

What shows will be available on Quibi when it launches?

Photo: QuibiHow long is a Quibi? The service is going live with around fifty shows. Subscribers can expect to see up to 3 hours of new content added daily.

As fits its mobile-ready content, Quibi is now only available as an app.

Quibi has arrived, with a free trial period and everything. After that, Quibi costs $4.99 per month with some ads. I will say at the beginning that one reason I believe it has a remarkably high mountain to climb is the fact that the notion of easily-consumable, fast TV show sections that you can watch a couple of minutes of while waiting in line someplace sounds good, in theory - but I'm not sure I could observe much on-the-go ingestion of Quibi happening.

Where can you purchase the Quibi app?

Quibi is available to download now on the Apple App Store and Google Play. The founder and chairman of Quibi is Jeffrey Katzenberg, the former CEO and co-founder of Dreamworks Animation and also the former studio chief at Walt Disney.

What does Quibi stand for?

Quibi is short for "quick bites", because the 10-minutes-or-less approach to episodes means that all of the platform's content is intended to be, well, a quick bite.

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