Apple could snap up virtual reality company NextVR for estimated $100m

Joanna Estrada
April 6, 2020

9to5Mac reported that the companies are now still holding talks about the deal, which could be worth around $100 million.

Apple's augmented reality plans may have received a quiet but important boost.The 9to5Mac team claims that Apple is the midst of acquiring virtual event broadcasting company NextVR in a deal worth about $100 million. The startup, which creates software for VR broadcasts of sports and entertainment events, is probably best known for creating courtside National Basketball Association game viewing experiences, but it's also partnered with Wimbledon and Fox Sports. Currently, it provides VR experiences for watching live events using VR headsets made by PlayStation, Oculus, HTC, Microsoft and Lenovo. It has worked extensively with leading sports and live entertainment companies.

Apple may also want NextVR for its patented technologies. According to 9to5Mac report, NextVR has informed its employees about the acquisition, and employees need to relocate after the acquisition is complete. The company wasn't able to close a Series C round previous year and laid off 40% of its workforce.

Other reports by Click Lancashire

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