Apple Will No Longer Take a Cut From Video Apps

Joanna Estrada
April 4, 2020

Amazon Prime is an internet video-on-demand service. The tech giant said its program allows "premium subscription video" providers the ability to charge consumers directly using their own payment systems without paying a commission to Apple.

A vig, or vigorish, is a term used by illegal bookmakers to describe the percentage of the amount bet that they take as profit.

LG previously said that select 2018 TVs will also gain access to the Apple TV app later this year. In this situation, Apple would launch its rumoured low-priced iPhone in the June or July timeframe instead of the spring, as reports had initially indicated. Customers can make their payment via the payment method saved on their Amazon account without going through Apple's payment method. Apple's iTunes rents and sells movies, like Amazon Prime Video does in some markets outside India.

Apple has historically locked horns with app makers over its right to levy the tax, which prompted music service Spotify to file an antitrust complaint with the EU. And Apple, for doing absolutely nothing, gets $33.33.

Perhaps not today or this month, but sometime soon, Apple needs to clarify both the requirements for the premium provider program and who its current members are. So the previous version of the Prime Video app let users watch videos they'd purchased on say, Amazon's website, but it would not let them purchase those videos directly from the app. The result is a compromised user experience, which harms customers.

It is also a change for Apple which will allow Amazon to use its own payment system.

The update's HomeKit support will allow users to control their television using Siri voice commands or via the Home app on their Mac, iPhone, or iPad. The two companies haggled for several years over distribution of the Prime Video app on Apple TV, before Apple added Amazon's Prime Video to the streaming device in December 2017.

Usually, Apple doesn't make exceptions, which is the reason why the likes of Hulu, Netflix, and Spotify complain about Apple's draconian laws and walled-garden approach.

Other reports by Click Lancashire

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