Disney+ Downloaded 5 Million Times On European Launch Day

Lawrence Kim
March 26, 2020

European launch looks like its been a huge success for Disney+, with so many people staying at home due to the Coronavirus, it was expected that the amount of people subscribing would be higher than originally forecast. Whether you're bored and have watched everything worth your time on Netflix, Amazon Prime and Apple TV+ already, or, you're looking for a way the kids can watch their favourite Disney and Pixar movies, Disney Plus is a good shout.

Disney Plus launched today!

Additional European countries, including Belgium, the Nordics and Portugal will follow in summer. In those seven markets, the Disney Plus app was downloaded 5 million times, according to measurement and analytics firm App Annie.

Attributing the app's initial success exclusively to the coronavirus is doing it something of a disservice though, with the firm also saying that Disney+ is the 7th ranked non-gaming app by consumer spend worldwide so far in 2020 which, it says, is "particularly impressive considering that this performance was based on only 5 markets, with the United States being the main driver of consumer spend". It is available for £5.99/€6.99 per month, or £59.99/€69.99 for an annual subscription.

"Our work shows that Disney has a meaningful opportunity to penetrate non-U.S. markets - especially in those 'Clones of the U.S.' markets where Disney's content has dominated the box office", wrote Michael Nathanson in a research note. We've not even got to the best part yet - Disney+ subscribers will get access to never seen before movies, series, documentaries and more. MoffettNathanson predicts the service will add more than 19 million paid subscribers in 2020 with Western Europe and India launches, and more than 23 million paid subscribers in 2021 amid a broader rollout in Eastern Europe, APAC and LATAM markets.

Other reports by Click Lancashire

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