FOX Sports will continue to broadcast NASCAR’s virtual races

Lawrence Kim
March 26, 2020

The first race of the eNASCAR iRacing Pro Invitational Series that was organized to fill the void created by the suspended NASCAR season pulled in 903,000 viewers on Fox Sports One on Sunday, making it the most-watched sports broadcast on cable that day. It was also the highest-rated esports TV program in history.

FOX Sports announced Tuesday it will broadcast the remainder of the eNASCAR Pro Invitational iRacing Series until the official NASCAR season reconvenes.

Not only was it the most watched esports event in USA television history, it was Sunday's most-watched sports telecast on cable television that day.

NASCAR Hall of Fame member Jeff Gordon, who called up Sunday's virtual race alongside Mike Joy and Larry McReynolds of Fox Sports, was equally optimistic about the prospects for televised iRacing.

Entitled FOX NASCAR iRacing, the races will be simulcast on the FOX broadcast network, FS1 and the FOX Sports app. Races will be available in Canada through FOX Sports Racing.

Earlier this week, a group of NASCAR racers old and new chose to race each other online in a bid to cure their own boredom, but also as a nice way to keep fans entertained. The online race is in place of the canceled Homestead-Miami NASCAR Cup race, which was axed due to the coronavirus. "It brought a little bit of normalcy back to the weekend and I can't wait to call the action Sunday at Texas".

ENASCAR iRacing Pro invitational Series, which was won by three-time Daytona 500 victor Denny Hamlin, will continue to utilise the racing brand's vast array of racers from various competitions including the NASCAR CUP SERIES, NASCAR XFINITY SERIES, NASCAR GANDER RV & OUTDOORS TRUCK SERIES, among others. Plus, last week, retired driver Earnhardt and NASCAR Hall of Famer Bobby Labonte, who finished 18th, were in the 35-car field.

"We're overwhelmed by the positive feedback and encouragement sent by industry stakeholders, drivers, partners, media and most importantly, our fans". Considering the event was just to appease certain race fans while introducing esports, it has now broken records and will now be recognised as a serious league, hence FOX's willingness to extend its partnership.

Along with the Invitational Series, iRacing runs a 20-race eNASCAR Coca-Cola iRacing Series for dedicated esports drivers. "Providing a platform for our fans to watch and engage with their favorite drivers is our No. 1 priority".

Other reports by Click Lancashire

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