Burger King’s moldy Whopper video is both disgusting and reassuring

Joanna Estrada
February 19, 2020

Burger King's new ad campaign features a moldy Whopper.

Burger King wrote in a release that it is now rolling out the Whopper sandwich with no preservatives, colors or flavors from artificial sources in the USA, and that the product is already available in more than 400 restaurants in the country and will reach all restaurants by the end of the year. The sandwich looks ideal, with ingredients piled to perfection. By the end of the 45-second commercial, the Whopper has transformed into a green and blue mess.

The video was shot with an actual "stock" burger in Stockholm, Sweden (BK has already gone preservative-free in Scandinavia and Europe), and the campaign is meant to highlight that the U.S.is getting the preservative-free treatment next.

The restaurant, based in Miami, Florida, says it has removed artificial preservatives from the Whopper in several European countries - including France, Sweden and Spain - and around 400 of its 7,346 US restaurants. The ad, however, brings a Burger King-like marketing move to that shift. Burger King says 90% of its ingredients are free from colors, flavors, and preservatives from artificial sources.

"At Burger King restaurants, we believe that real food tastes better", Fernando Machado, Restaurant Brands International Global Chief Marketing Officer, said in a statement.

McDonald's, Burger King, and Wendy's are the three largest burger chains in the United States. It plans to remove preservatives from Whoppers served in all of its restaurants this year. Wendy's did not immediately respond to request for comment.

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