The Game honours Kobe Bryant with ‘infinity’ Lakers jersey number face tattoo

Ruben Hill
February 14, 2020

The Game debuts his Kobe Bryant tattoo on Instagram.

The National Basketball Association (NBA) (https://www.NBA.com/) announced today that GRAMMY Award-winning recording artist and Academy Award-winning actress and Chicago native Jennifer Hudson will perform a special tribute to the late Kobe Bryant, his daughter Gianna and their seven friends that tragically passed away on January 26.

"Presenting the fourth quarter completely free of any commercial breaks creates a unique opportunity to showcase the new All-Star Game format, provide the best fan experience, and align with the league's overarching plans to pay tribute to Kobe Bryant this weekend", said Craig Barry, evp and chief content officer, Turner Sports, in a statement.

Vanessa Bryant announced that her late husband Kobe Bryant's charity will have a new name to honor their 13-year-old daughter, who passed away alongside her father and seven others in a tragic helicopter crash last month. At the start of the fourth quarter, however, the game clock will be turned off and a "final target score" will be set.

The Final Target Score will be established by taking the leading group's overall collective rating with 3 quarters and also including 24 factors- the 24 standing for Bryant's jacket number for the last 10 periods of his National Basketball Association occupation.

According to AdWeek, TNT parent company WarnerMedia said the ad-free fourth quarter is not expected to dent its All-Star Game advertising revenue.

The tribute comes after the hip-hop star - who wore a Los Angeles Lakers jersey as he got the tattoo - previously shared a photo of him alongside Bryant and thanked him for "everything over the years".

The first team to reach the final target score will win the NBA All-Star Game.

Other reports by Click Lancashire

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