Facebook reverses on paid political messages that aren't ads

Elias Hubbard
February 15, 2020

"Mini Mike is a 5'4" mass of dead energy who does not want to be on the debate stage with these professional politicians", Trump tweeted.

Bloomberg, soon after, returned fire on Twitter, in Trumpian terms.

The two wealthy New Yorkers are honing their attacks as a once cordial relationship turns toxic.

Today Bloomberg's campaign mocked Trump again over his comments on the coronavirus in which POTUS said, "Now the virus that we are talking about having to do, you know, lotta people think that goes away in April, with the heat", by basically just splicing it with that famous Billy Madison "What you have just said is one of the most insanely idiotic things..." scene. They know you inherited a fortune & squandered it with stupid deals and incompetence.

In a subsequent salvo Trump compared Bloomberg to his 2016 Republican nomination challenger Jeb Bush.

Bloomberg, whose wealth Forbes estimates at $61.8bn, continued: "I have the record & the resources to defeat you".

In a letter released by Bloomberg's campaign in December, Bloomberg's doctor said the candidate is 5-foot-7-inches (and 165 pounds). He has a net worth of more than $55.5 billion, according to Forbes.

The campaign, which has shelled out on a huge digital campaign to try and beat Republican President Donald Trump in November, has been working with a collective called Meme 2020 to create sponsored content that launched on multiple accounts this week.

The Bloomberg campaign has spent more than $70 million on Facebook and Google ads in the previous year, far outspending his Democratic rivals and Trump, according to Democratic digital firm Bully Pulpit Interactive.

While Trump took no prisoners in his offensive on the billionaire media mogul, he approached another former mayor running for president with more caution.

As he vies to be the candidate to take on President Donald Trump, the former NY mayor is also challenging the president on one of his preferred battlefields - the world of social media, where the comic images known as memes flourish.

The Bloomberg campaign did not address Facebook's policy move, saying in an emailed statement: "Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world".

Earlier this week, Trump called Bloomberg a "total racist", before deleting the tweet.

Other reports by Click Lancashire

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