Selena Gomez launching Rare Beauty makeup line

Lawrence Kim
February 5, 2020

LOS ANGELES: Selena Gomez has announced to release new cosmetics line, following big showbiz names launching beauty brands, including, Lady Gaga, Rihanna and others.

"I want girls to feel comfortable - girls and boys and men and women, everyone", she says, sitting on a couch in the jeans and jumper combo we'll be wearing this winter. For now, let's focus on Gomez' new Instagram post about the whole endeavour.

"I was just nearly a different person every season of writing this album", she said.

The post featured a video of Gomez trying on makeup and looking over color palettes with some of her close friends. I've stopped trying to be ideal.

She continued: "I think Rare Beauty can be more than a beauty brand". It's time to stop comparing and to start embracing our own uniqueness.

We also learnt that Rare Beauty is all about empowerment, inclusion and individuality - everything you want in a beauty brand entering the already-saturated market. Rare Beauty's first posts include the same behind-the-scenes video Gomez posted along with an inspiring quote from the singer and the brand's mission statement.

Rare Beauty, which cribs its title from Gomez' latest album, appears to be the star's attempt to combat some of the gnarlier aspects of fame and, more broadly, social media. "I want your help to build the brand, because I want it to be real - real stories, real people". The brand also seeks to encourage people not to subscribe to unrealistic expectations of beauty, but rather embrace their perceived flaws as handsome as well. They took great pleasure in telling their fave how proud they were of her. "Ma'am, you have done it again". "You're hearing things that I had three years ago, and then you're hearing things that I just wrote last week". It's about how you see yourself, ' Selena concluded. Rare Beauty isn't about how other people see you.

Other reports by Click Lancashire

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