Michael Bloomberg to Double Ad Spending After Iowa Caucus Debacle

Henrietta Strickland
February 5, 2020

It is Bloomberg's fourth trip to the state as a candidate. Bloomberg began his day in a coffee shop in the capital city of Sacramento and stopped at Fresno City College before heading south, where he ended the day at a community center in Compton. "We are going to win this".

In a departure from the strategy of other targets of Trump's insults thus far, who have frequently been put on the defensive - and perhaps a sign that a fellow New Yorker is more accustomed to battling with loudmouth bullies - Bloomberg's team went on offense. "I think the gun issue is very important", he said.

"I stand twice as tall as he does on the stage, the stage that matters", Bloomberg responded to Trump.

Bloomberg also spoke in broad terms about tackling gun control, climate change, and "providing health insurance to everyone who lacks it, and lowering health costs for everyone else". However, he worries the Vermont senator's progressive agenda might drive off middle-ground voters. "I have never backed down from a bully or run away from a fight".

On the day of the Iowa Caucuses, Democratic presidential candidate Michael Bloomberg charted a jet to travel to various places in California.

California is the largest of the 14 states to vote on March 3, a date known as Super Tuesday, when almost a third of the 3,979 state delegates who select the Democratic nominee will be up for grabs.

Bloomberg touted both his record as mayor and a self-made entrepreneur, deriding President Trump as someone who inherited his wealth. Bloomberg does not compete in Iowa and also ignores New Hampshire, Nevada and SC. "More than any other candidate, we have the momentum". He lamented how disagreements in America too often end in violent deaths. Iowa's caucuses have 41 delegates at stake, but California will award more than 400. In other words, go big.

As a candidate, Bloomberg has gone from curio to competitor with an unmatched torrent of TV ads, paired with traditional retail campaigning, that appears to have pushed him up in presidential polling. Still, he remains unknown to many voters. But in several weeks, as Bloomberg's primary rivals turn their attention to Super Tuesday states, the former New York City mayor's massive ad buys could begin to present a problem. Bloomberg's campaign denied the claim. Raimondo, a former venture capitalist, called Bloomberg her political idol during that campaign.

"Yesterday, I hear something happened in Iowa - or didn't happen, I don't know which", Bloomberg said at an event in Detroit, which votes on March 10.

The candidate, which is worth $ 60 billion, has poured hundreds of millions of dollars into his own campaign.

Other reports by Click Lancashire

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